Property ManagementAre You "Top of Mind" for Your Prospects?
Recent statistics indicate 75% of home buyers and sellers were satisfied with
their agent/broker relationship and insist they would use them again. Another
statistic reveals that only 15% of them actually do. What"s the deal? Why the
discrepancy?
It all boils down the art and science of keeping your name, face and
occupation in front of potential buyers and sellers on a continuous basis so
that YOU AND YOUR SERVICES COME TO MIND when they are ready to buy or sell.
One of the most powerful, least expensive ways to accomplish this task is
via the Internet. The idea is to create or redesign a web site that offers much
more than just real estate related information - information and services which
speak to a variety of people in your local area for a variety of reasons. The
idea is to create a site which will get visited on a regular basis BY THE SAME
PEOPLE so you have more opportunities to get keep your name, face and
occupation in front of them when they discover they may have a need for your
services.
Here are a number of local traffic generation ideas you can incorporate:
Create a "Community Calendar" or "What"s Happening" section on your site
which allows vendors, merchants, churches and other event sponsors to post
notices of their events. This database of information should be searchable by
topic and/or date by all your site visitors.
Offer a "Electronic Greeting Card" library which allows visitors to send
electronic greeting cards to their family, friends and co-workers. Consider
offering a function which allows people to post their own photos to add to the
electronic library.
Create a "Merchant"s Special" section where you allow local merchants to
offer coupons, rebates or special deals to those who visit your site. This
section could be easily structured so it is maintained by the merchant. You
could even have these merchants sponsor your site.
Offer a live traffic report.
Create a section which allows people to post classified ads - FREE.
Offer a section which allows people to post notices of their upcoming
garage sales. Include a feature to allow other visitors to search this database
by area or date.
Offer a library of taped church services, delivered via streaming audio.
You get the idea.
The key to taking your web site to this level is to promote each FEATURE of
your web site - not just the real estate section. Keep in mind the idea is to
create a site which will, in time, become very popular and which is visited
REPEATEDLY by the locals. Then, when they are ready to buy or sell - - YOU have
already established a strong, "top of the mind" position.
Related Articles:
Seven Secrets of Prospecting
When Should a Prospect Become a Client?
Prospect with Imagination
Five Secrets to Gaining More Referrals
Prospect Like a Madman: Take a Leaf from Ralph Roberts" Book